The Integrated BBA-MBA is a five
Year full-time program offered by the
University in semester system with a
view to impart in-depth knowledge
and broad understanding of the
basics of management and provide
exposure to the concepts, tools and
techniques as well as best-in-class
practices for effective and efficient
management of global organizations.
The program has 3 internships
where students are exposed to three
different industries to gain first hand
corporate experience. The program
also has a project where students are
exposed to enhance their research
Duration: Five Years
Students securing 50% aggregate in Class XII or its equivalent in any discipline.
Final Year 10+2 students are also eligible to apply.
The Integrated BBA-MBA Program is organized into ten semesters spread over five Years. The University follows a Creditbased semester system of teaching-learning and evaluation. The program consists of 37 core courses including soft skills courses and 6 electives. Students are also required to do Internship after completion of second, third and fourth Year.
Marketing: Consumer Behavior, Services Marketing, Integrated Marketing Communications, Sales & Distribution Management, Retail Management, Brand Management.
Human Resource Management: Human Resource Planning, Strategic Human Resource Management, Global Human Resource Management, Industrial Relations,
Organizational Development: Diagnosis & Interventions, Performance Management & Reward Systems.
Finance, Investment & Banking: Security Analysis, Financial Risk Management, Portfolio Management & Mutual Funds, Financial Services, Investment Banking, Wealth Management.
|I||Business English||Business Report Writing|
|Financial Accounting – I||Financial Accounting – II|
|Business Statistics||Business Economics|
|Introduction to Computers||Principles of Management|
|II||Financial Management||Overview of Banking|
|Marketing Management||Total Quality Management|
|Business Law||Business Environment|
|Human Resource Management||Soft Skills – II|
|Soft Skills – I|
|Internship - I|
|III||Banking & Insurance Management||Entrepreneurial Development|
|Project Management||Management Information Systems|
|E-Commerce||Training & Development|
|Global Business Project||International Business
|IV||Quantitative Methods||Business Research Methods|
|Accounting for Managers||Advance Financial Management|
|Organizational Behavior||Advance Marketing Management|
|Personal Effectiveness Lab||Operations Management|
|V||Business Strategy||Corporate Strategy|
|Management Control Systems||Business Ethics & Corp Governance|